Simplifying LinkedIn job search is a design-led project focused on improving the user experience, where we explored why job seekers often feel confused, ignored, or exhausted, and designed solutions to make finding and applying for jobs simpler, clearer, and more engaging.
I contributed to all stages of this case study, from conducting user research and interviews, to ideation, UI design, prototyping, and testing. I was involved throughout the entire process, shaping a more efficient and satisfying job search experience.
2 UX/UI designers
User researcher, Visual designer
Sep 2025- Nov 2025
The Job Search Experience on LinkedIn often Leaves Users Feeling Uncertain, Overwhelmed, and Unsupported.
Our research and competitive analysis showed that people struggle to stay engaged because they can’t easily track the progress of their applications, face irrelevant or low quality job listings, and rarely receive meaningful communication or feedback. On top of this, the constant need to modify resumes and the fear of being visible to current employers create additional stress that pushes users away from the platform. This led us to ask:
Designing a Transparent, Supportive, and Smarter Job Search on LinkedIn
• See all jobs you have applied to with clear
• Get gentle reminders for follow-ups and upcoming interviews.
• Spot reliable job listings with verification and hiring history signals.
• Use smart filters and job match score to cut out spam and irrelevant jobs.
• Share resumes, portfolios, or posts inside focused Career Circles.
• Receive practical feedback from peers and verified mentors in one place.
• Let AI highlight gaps and missing keywords for each role.
• Quickly generate role-specific resumes or cover letters based on the job description.
• Decide who can see that you’re open to work and where activity is shown.
• Use private modes so you can stay active in the market without feeling exposed.
Lost Beyond Scrolling: A Day in the Life of a Job Seeker on LinkedIn
LinkedIn is one of the main platforms for professionals seeking new opportunities and connections. Yet, without strong networks and with repetitive application steps, the job search often becomes slow and discouraging. This storyboard captures a day in the life of a job seeker navigating that experience.
Reliability Starts with Verified Jobs: Desk Research Confirmed our Assumptions and Revealed Deeper Problems
The driving factors behind platform choice: transparency and support
To continue the research, we analyzed 9 competitors in the online job search space (Monster, Glassdoor, Fishbowl, StepStone, Xing, Remote, Handshake, Indeed, Upwork).
We learned that:
Lost Beyond Scrolling: A Day in the Life of a Job Seeker on LinkedIn
Interviews Exposed the Frustration over Continuous Resume Edits, and Led Us to a Smarter AI Resume Builder
Designing for the People Behind the Profiles
Before we could design meaningful solutions, we needed to step into the shoes of real job seekers understanding their goals, frustrations, and daily challenges to create personas that reflect the reality of their job search journey.
Ideas That Empower Every Career Journey
we prioritized ideas that make LinkedIn more personal, supportive, and transparent. The matrix highlighted solutions with the highest impact, clarifying the job search, strengthening connections, and rebuilding user confidence.
What If Job Search Brought a Better Experience? Our Answer in Design
After ideation, we evaluated solutions based on feasibility, viability, and desirability, prioritizing those that would make job searching clearer, more supportive, and motivating for users.
